Best Betting Sites in the UK – Updated For 2023
Betbysport presents the ultimate guide to the best betting sites. Our betting experts review all the leading online bookmakers who offer quality service, competitive odds, excellent bet variety and, of course, have some superb offers and promotions thrown in. With that in mind, we jump straight into the action with our list of the top betting sites UK players can safely wager with.
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What We Cover
Our aim at Betbysport is to use our experience and knowledge of online betting sites to provide an unbiased and fully researched list of recommended sites so punters can make an informed decision on what betting site best suits their requirements.
We compare the vast range of betting sites currently available in the UK and talk you through how we review them, explore what each site offers, and how you can get up and running at each of them.
How to Choose the Best Betting Site?
The number of long-established betting sites, coupled with a constant flow of new bookmakers appearing online, gives customers plenty of choices.
A choice is always good, but it takes time to check out betting sites to see what they offer and how they compare.
The good news is that our betting experts have done the hard work for you – visiting and taking a deep dive into what every site offers and checking out different criteria that we know are important for punters.
So here are some of the key areas of focus that our experts explore whenever visiting sports betting sites.
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Welcome Bonus Offers 🎁
UK betting sites incentivise new customers to register an account with them. There are free bets and bonus cash that can be collected through them. A welcome bonus at new betting sites is the first offer you can put on your account – they are also usually generous.
But does it need a welcome bonus code? What terms and conditions are attached to the welcome bonus? We review the type of offers and value of the welcome bonuses at sports betting sites.
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Registration Process 📝
Punters don’t want to get bogged down with a complicated sign-up process. However, the quicker and easier it is to get an account registered with a bookmaker, the sooner a player can get into the available betting markets.
So we examine how to sign up, link to welcome bonus offers, and verify an account.
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Deposit & Payment Methods 💳
Punters need to put money into their accounts to wager, and how that transaction gets done may vary between sports betting sites.
So we look at criteria including the variety of payment methods, fees, payment restrictions for bonuses and withdrawal times.
Some betting sites accept PayPal, for example, whereas others don’t – we’ve got you covered on which site accepts what payment method and how much they charge.
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Sports Markets & Odds 🔢
Beyond the account setup, punters want access to good market variety at betting sites. Therefore, our experts take a deep dive into the comparative odds value between top gambling sites to see where the most competitive odds are most commonly found.
Sportsbook variety is another major factor in a punter’s user experience, so we examine the number of sports and markets available.
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Features 🥇
Does a betting site have features that fit your requirements for online betting? Players have different desires and need the most enjoyment from their experience. It could be live-streaming, cash out, bet builders, and mobile apps that matter the most to a punter.
Others may care about horse racing streams. What features are available at the best betting sites is a big piece of the overall picture.
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Web Design & User-Friendliness 💻
How good do football betting sites look? How user-friendly are the leading horse racing betting sites? When you get online and sign up with a bookmaker, you will use their platform repeatedly, so it’s essential to be comfortable with it.
The design of an online betting site is essential, but is it easy to navigate? Is the bet slip easy to get to? Can you find the Help button or Live Chat?
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Mobile Betting Apps 📱
Because of the fast-paced world that we live in, punters need the convenience of getting to their betting wherever they are, whenever they wish. That’s hard to do when locked down at a computer. Mobile betting apps allow players to have a sportsbook in their pocket.
Not all mobile betting apps are built the same, however. So we look at which betting sites provide a dedicated mobile betting app, its features, what promotions it covers and its overall functionality.
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Offers For Existing Customers 🎁
We have already mentioned the welcome bonus offers that the top sports betting sites promote. But once you are a customer at one of those gambling sites, you will want more.
Promotions such as enhanced odds and rewards clubs can stack a lot of extra value on top of your day-to-day betting.
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Customer Service 📞
The quality of customer service is something that always warrants significant consideration at any of the UK betting sites. So before picking out new bookmakers, it’s good to know what kind of customer service quality you will likely get.
Some areas that we look at are the different communication channels, available customer service hours, response time and FAQ pages.
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Overall User Experience 🔎
As can be seen above, there are a lot of elements that make up the overall user experience. Everything from sign-up to making deposits and bet variety come together. So it is worth looking at our reviews, which break all of this into an easy-to-understand guide for players.
It’s relevant information for those looking to sign up with a new betting site and those more experienced punters looking to expand their portfolio of online betting sites to work with.
Best Online Betting Sites: A Closer Look
Our extensive research has compiled a list of the leading online betting sites. Those are the ones that we recommend readers check out further because they all offer high-quality service.
Here is a more detailed look at the leading UK betting sites.
Betuk
Established in 2018, BetUK has an excellent simple registration process. They are one of the new betting sites to appear, but they have a lot of solid features to offer customers.
🎁 Welcome Bonus:
BetUK has a welcome bonus offer of £30 in Free Bets when you Bet £10. So deposit and bet the minimum £10 and receive 3 x £30 free bets on settlement. Full T&Cs apply.
🥇 Top Features:
- Extensive Live In-Play Betting
- Good competitive odds
- A lot of enhanced odds specials
- Cash Out Features
- Fantastic market variety
👍 Likes:
- An excellent mobile app
- Large range of betting markets
- Strong odds
- Extensive in-play betting on football
👎 Dislikes:
- No live streaming
- Limited customer support
Betzone
Another of the recommended new betting sites that makes it onto our list is Betzone. They were only launched in 2021 but have already built a strong presence in the industry. They have a simple, easy-to-use platform and good odds.
🎁 Welcome Bonus:
Betzone has a welcome bonus of up to £60 in free sports bets, plus some casino spins. You get one £10 free sports bet after placing five qualifying bets. Then you move on to placing further bets to release more of the bonus. Full T&Cs apply.
🥇 Top Features:
- Native mobile betting app
- Superb football bet variety
- Easy sign-up process to register an account
- Cash Out and Partial Cash Out
- Good-looking website design
👍 Likes:
- A slick mobile betting app
- Competitive odds
- Wide variety of football betting markets
- Extensive in-play betting on football
👎 Dislikes:
- No Bet Builder function
- No live streaming
888sport
One of the industry’s heavy hitters and one of the strongest sportsbooks of all betting sites is 888sport. They are an instantly recognisable brand, boasting a high-quality website stacked with great features and promotions.
🎁 Welcome Bonus:
The welcome bonus offer at 888sport is a package of free bets on sports and a casino bonus. Strike your first £10 wager with them and claim £30 in free bets plus a £10 casino bonus. A promo code of 30FB is required. Full T&Cs apply.
🥇 Top Features:
- Tremendous mobile betting app
- Some of the most competitive odds around
- Loyalty Club
- £5 free bet offer when you win at 4/1 or greater
- Brilliant in-play betting service
👍 Likes:
- A slick mobile betting app
- Competitive odds
- Superb ongoing offers
- Loyalty Club
👎 Dislikes:
- No Live Chat
- Stability issues on Android
Betfred
Betfred has a long history in the betting industry and remains a highly popular brand. Part of that is their long-standing promotions, plus an extensive sportsbook. In addition, Betfred is a big sponsor of sports and is a significant presence among betting sites.
🎁 Welcome Bonus:
The Betfred welcome bonus offers up to £60 in free bets. A promo code of Bet60 is required during registration. After sign-up, place the first bet of at least £10 on sports and receive a total of £40 in free bets for sports, plus free Lotto play and casino spins. Full T&Cs apply.
🥇 Top Features:
- Double Delight/Hattrick Heaven Promotions
- Excellent customer service
- A strong mobile betting app
- Extensive live in-play betting across multiple sports
- Generous welcome bonus offer
👍 Likes:
- Fantastic football promotions
- Competitive odds
- Comprehensive in-play betting
- Large welcome bonus
- Top-rated customer service
👎 Dislikes:
- Website design could be improved
- No rewards programme
Boylesports
The largest independent bookmaker in Ireland, BoyleSports, continues to thrive, ranking highly in many factors with our experts. They are a highly visible brand with a High Street presence in the UK and Ireland.
🎁 Welcome Bonus:
When registering a new account with the betting site BoyleSports, punters can receive a small welcome bonus offer. For a £10 first bet on the account, you’ll get back £10 free bet and a casino bonus. It’s a straightforward offer but arguably not the most generous. Full T&Cs apply.
🥇 Top Features:
- Numerous long-standing promotions
- Live Streaming
- Fast Horse Racing Results
- Incredible market variety for football betting
- Extensive cash-out opportunities
👍 Likes:
- Competitive horse racing odds
- A wide range of promotions
- Live streaming across many sports
- Popular mobile app
👎 Dislikes:
- Customer service reply time could be improved
- Limited payment methods compared to other sites
Bet365
Bwin
Bwin was knocking around in a former guise before the turn of the new century. They have a vast customer base across Europe and boast a great website.
🎁 Welcome Bonus:
The Bwin welcome offer is a £20 backup bet. After a qualifying deposit of £10, place a sports bet of up to £20. If that bet loses, you will get a lost stake refund as a free bet up to the max of £20. Full T&Cs apply.
🥇 Top Features:
- Good live-streaming variety
- Customer support is available 24/7
- A user-friendly mobile betting app
- Wide range of different sports
- Bet Builder
👍 Likes:
- Varied live-streaming options
- Strong betting market variety
- Professional customer service
- Bet Builder and Cash Out across many sports
👎 Dislikes:
- Low-value welcome offer
- Ongoing promotions are limited
Coral
Coral, a long-standing entity in British bookmaking, is one of the industry’s leaders, consistently delivering strong odds with their trading power. They are a well-known reputable brand and maintain a prominent High Street presence.
🎁 Welcome Bonus:
The Coral welcome offer is a Bet £5 Get £20 deal which is simple to collect. Place a minimum £5 first bet on sports within two weeks of opening your account and receive the bonus as a free bet.
🥇 Top Features:
- Several horse racing promotions
- Some brilliant horse racing betting coverage with insights
- One of the biggest sportsbooks for variety available
- Strong odds
- The website is packed with features
👍 Likes:
- A top horse racing betting site
- A wide range of sports covered
- Popular ongoing promotions
- Competitive odds
👎 Dislikes:
- Live betting can be limited
- Navigation could be improved
Betway
Unibet
Unibet came online to offer its extensive sports betting service in the early 2000s. They are now one of the biggest operators in the world and have a great suite of features that make for an excellent user experience.
🎁 Welcome Bonus:
The Unibet welcome bonus will credit up to £40 as a free bet if your first bet on the account loses, plus a £10 casino bonus. Place a minimum £1 stake with your first bet (racing not included) – if it loses, you will get the bonus to cover the loss. Full T&Cs apply.
🥇 Top Features:
- Simply brilliant live in-play betting on website and app
- A leading mobile betting app
- Plenty of live-streaming
- Bet Builder
- Very competitive sports betting odds
👍 Likes:
- Cutting edge live streaming
- Wide-ranging in-play betting
- Competitive horse racing odds
- Live streaming available on app
👎 Dislikes:
- No loyalty program
- Limited ongoing promotions
Ladbrokes
One of the most famous names in British bookmaking is Ladbrokes. Their brand is recognisable, and they are a trusted betting operator. With a history reaching back to the 1800s, Ladbrokes, in its most current form, is full of modern innovation.
🎁 Welcome Bonus:
The new customer offer at Ladbrokes is a Bet £5 Get £20 promotion. Receive 4 x £5 free bets when you sign up and have your first bet settled (minimum £5 stake). Full T&Cs apply.
🥇 Top Features:
- Free To Play 1-2-Free Game
- Good mobile betting app
- Loyalty Rewards Program
- Live Streaming
- Cash Out
👍 Likes:
- Slick and intuitive betting app
- Rewards program
- Superb ongoing promotions
- Impressive live streaming
👎 Dislikes:
- No 24/7 support
- Football odds less competitive than rivals
How to Sign Up for a Betting Site?
For anyone getting their adventures in online wagering started at any of our recommended UK betting sites, it will begin with an easy registration process. More often than not, there are only a couple of steps needed to complete a sign-up form.
Here’s a breakdown of the kind of registration process that you can expect to see at sports betting sites.
For this example, we use one of the top betting sites, Bet365, but the experience will be very similar at whichever bookmaker you select.
- Visit The Bookmaker Site
The first thing you need to do is get to the betting site of your preference. Here’s a link, for example, to the Bet365 platform.
- Fill In The Registration Information
Whichever of the leading UK betting sites you land at, you will face a similar process. At Bet365, for example, you will have to enter details such as name, address, date of birth, and a working email and phone number. All this is for security and to verify you are of legal age and residency to bet with the operator.
- Complete Any Further Verification
This part will differ slightly across the top betting sites. At the point of registration on betting websites, the operator will try and verify your details. If they can’t, they will reach out to you to upload supporting documents to them.
Some betting sites will want you to verify before the first deposit and some ahead of the first withdrawal. Either way, it’s necessary, and all uploaded documents will be sent securely.
- Make A Deposit
The final step of the sign-up process at any of the best online betting sites will be to make a deposit. Some will automatically direct you to their deposit page after registration is complete, while at other betting sites, you may have to go to your account and click on a ‘Deposit’ link.
Enter your card details and deposit amount, and process the payment. Most deposit methods will instantly be added to your account balance.
- A Word About Welcome Bonus Offers
As part of the registration process at some betting sites, you may need a promo code to trigger the welcome bonus offer. If a promo code is required, it will commonly be entered somewhere on the registration form.
Also, welcome bonus offers at the best betting sites come with terms and conditions, which usually exclude specific payment methods. So always check the T&Cs of welcome bonus offers ahead of registration so that you know where you stand.
How to Place a Bet?
Having used our handy guide to select some of the best betting sites in the UK and signed up for one, the next step is to get into betting.
Not sure how to go about that? Don’t worry – our experts have you covered.
- Visit The Sportsbook
You probably already have an idea of what type of bets you want. Maybe it’s a horse racing fancy or a dive into Premier League football. Browse the sportsbook for the right sport and league/competition.
- Select The Fixture
Bet365 is one of the best football betting sites, so we’ll use football for this example of placing a bet. After browsing the football section in the menu, find the desired match you want to strike a bet on. Then, click on the option for more bets from the main listing to see your options.
- Browse The Markets And Find Your Bet
Now that you are in the betting markets for your selected match, you will see the excellent bet variety. Betting markets such as Both Teams To Score, Goalscorers, Goals Total, Asian Handicaps, Over/Unders and Bet Builder options will be at your disposal. Browse around and find the selection that you want. For this example, you select a Draw option in the match outright, and to add that selection to your bet slip, click on the odds.
- Complete The Betslip
Any selections you make in the sportsbook will automatically be added to the bet slip. So, for our example of the Draw, enter the stake, double-check the stake is correct and hit the Bet Now button. That’s all there is to it!
If you have selected two selections to the slip, you’ll see an option to create a double. The more selections there are in the slip, the more options you’ll see for making bets, such as accumulators or Lucky 15s. You get to configure things precisely the way that you want.
Top Betting Sites Features
Features play a significant role in user experience. They can be considered exciting add-ons to the sportsbook that enhance your experience.
To help readers, we look at some of the most exciting features you should keep an eye out for – look for the ones that appeal and see which of our recommended UK betting sites feature them.
Welcome Bonus
Top of the pyramid for betting sites bonuses is the Welcome Bonus offer. While they are only one-time offers, they are worth snapping up if they are not unreasonably complicated or take you out of your betting comfort zone.
An example of an excellent welcome bonus offer is found at Betfred, whose sign-up bonus credits £30 in free bets when you stake £10. Another welcome bonus worthy of mention is Bet365’s Bet £10 Get £50 bonus. The most common process to get a welcome bonus is registering, depositing, and then waiting for the first sports bet to be settled.
Money-Back Specials
The popular money-back special usually credits a lost stake refund as free bets, although occasionally, it could be a cash refund. A money-back special is a type of bonus where you place a specific bet, and if certain conditions unfold, you get your stake back.
A simple example would be placing a Win Single on a particular horse in the Grand National. If that horse finished second, then you would get a refund issued. There are many variations of money-back specials to be found. A popular example is Bet365’s stake refund on football matches that end 0-0 (selected markets). It is also a common format of welcome bonus offers.
Acca Insurance
For those who like to dabble in accumulator bets, acca insurance is a great betting promotion to have on your side. It offers a way to cushion the blow if an acca falls agonisingly short by only one leg.
The promotion will refund the lost stake, usually back as a free bet. However, the terms and conditions of a bookmaker’s acca insurance could mean that it applies to only football accas, for example.
Acca Win Bonus
Another great bonus that can be found at betting sites for accumulator players is the Acca Win Bonus. This promotion works on a tiered bonus system. The more legs in your successful accumulator, the larger the bonus pay on the win will be.
It could start at a 5% bonus for three legs and up to 50% for perhaps a 15-fold or bigger. The terms will vary between betting sites offering an Acca Win Bonus, but collecting extra winnings for landing a tricky bet is excellent. Among the top betting companies that have superb acca coverage is Ladbrokes, which provides boosts, insurance and acca edits.
Rewards Club
A good way that regular punters can pick up bonuses is through Rewards Club promotions. Not all betting sites UK offer this, so check out our list of recommended top betting sites that do. A betting rewards club gives a little something back to the punter for hitting a threshold of minimum stake played in a promotional week.
Meet the bet requirements, and you could pick up a free bet once a week. It’s a decent promotion for those who meet the set threshold in regular betting. An example is the Boylesports Acca Loyalty club, which credits a £5 Free Acca for every 5 Accas placed.
Enhanced Odds
The most straightforward betting bonus you can collect at any leading betting website is an enhanced odds offer. Unlike other promotions, there are no terms and conditions attached to these.
It’s simply the situation where top betting sites bump up the odds on a particular selection – therefore, winnings are collected from the enhanced odds rather than the standard market prices. Among the leaders for price boosts across their sportsbook is betting site 888sport.
Free Bet
There are many ways to get a free bet through an online betting site. Some of the promotions we have mentioned already credit them. In addition, the rewards from most welcome bonus offers at betting sites are credited as free bets. But sometimes, you can find an offer where a free bet is awarded for placing a qualifying bet.
A great example of this type of offer can be found at Betfred, where you can get £5 in free bets when you bet £10 in-play on selected football matches. One final thing with free bets is that they will have expiration dates and potential market and odds restrictions to use them.
Early Payout Offer
It’s possible to get your winnings from a bet before the event has finished. That’s if an early payout offer covers your wager. An example of such a promotion is at the betting site Bet365. If the team you have backed to win a match goes two goals ahead in the fixture, the bookmaker will settle the bet early, regardless of the final result.
Horse Racing Promotions
One sport for which you will find many promotions and bonuses is horse racing. Best Odds Guaranteed is somewhat standard across the board at UK betting sites.
But you can find a lot more such as extra places, money back if 2nd to SP FAV, first past the post offers, faller insurance and plenty more. It’s a massive area of sports betting for bonuses. Coral, in particular, has a tremendous variety of horse racing offers.
Best Football Betting Sites
In the UK, there is little doubt about the dominant sports. Those are football and horse racing. So you could frame your search by looking for the best football betting sites, for example. That will be finding those betting sites that consistently provide good odds, live in-play opportunities and bonuses that can boost your play.
To help readers, here are some of the most highly recommended best football betting sites:
Best Betting Sites for Football ⚽
| Bookmaker | Visit |
|---|---|
Betuk | Bet Here |
10bet | Bet Here |
888sport | Bet Here |
Bet365 | Bet Here |
Coral | Bet Here |
Fitzdares | Bet Here |
Boylesports | Bet Here |
Betfred | Bet Here |
BetVictor | Bet Here |
Best Horse Racing Betting Sites
The Sport of Kings rolls on throughout the calendar year, providing a constant stream of racing betting opportunities. From the big UK and Irish racing scenes, punters can enjoy big promotions such as enhanced odds offers on the Grand National, Cheltenham Gold Cup, The Derby and the King George VI Chase.
So if you are looking for the best horse racing betting sites, those that provide the best coverage and live racing streams, check out our list below.
Best Betting Sites for Horse Racing 🏇
| Bookmaker | Visit |
|---|---|
| Bet365 | Bet Here |
William Hill | Bet Here |
| Betfred | Bet Here |
| 888sport | Bet Here |
| Betuk | Bet Here |
| Boylesports | Bet Here |
Ladbrokes | Bet Here |
| Coral | Bet Here |
Unibet | Bet Here |
Betting Apps
We have already explored the benefits of mobile betting apps above. But they are such a great addition to your betting tools that they are worth another look. Most of our recommended betting sites have a mobile betting app.
It’s possible to find links to downloads on betting sites, or you can go and search wherever you usually download your apps, such as the Apple App Store or Google Play Store.
Having an app on a locked phone offers a layer of security. The login credentials are encrypted, and you can quickly use your face or fingerprint to open things up.
All the features you would expect to find, including live streams, bet builders, and in-play betting will be on the app.
Below are some of the leading apps from betting websites that our experts have come across.
Best Betting Apps 📱
| Bookmaker | Visit |
|---|---|
| Bet365 | Bet Here |
| William Hill | Bet Here |
SBK | Bet Here |
| Betfred | Bet Here |
| 10bet | Bet Here |
| 888sport | Bet Here |
| Betuk | Bet Here |
| Boylesports | Bet Here |
Betway | Bet Here |
Betfair | Bet Here |
New Betting Sites 🆕
New sports betting sites are worth exploring, even if they don’t bring a long history of operating in the industry to the table. More often than not, however, you will find that new bookmakers are part of a more prominent family of UK-facing betting sites that are all under the umbrella of one company.
New betting sites in the UK are not to be ignored when searching for bookies. They can still offer plenty of value in terms of competitive odds and can have some great welcome bonus promotions and feature-packed sportsbooks.
One thing to avoid is any new betting site you see that isn’t regulated and licensed by the Gambling Commission.
Very excitingly, some of the new gambling sites bring something entirely different to the table, such as the predominantly horse racing-oriented betting site Fitzdares. They have a brilliant website and app and provide innovative features, including text betting and rewards club offers.
Other worthy mentions among the list of best new UK betting sites players can explore are Mr.Play, Tebwin, Bet Storm, and Betuk. They all provide their customers with fantastic sportsbooks. You will get the same experience at any of those as at a well-established betting site.
Payment Methods Available at Sports Betting Sites
Getting started with UK betting sites will require you to put cash into your betting account. There are different ways to do this, which may vary slightly between operators. First, check whether the bookies you choose accept the payment method you wish to use. A credit card cannot fund UK betting accounts – it leaves the most common payment methods being debit cards and e-wallets.
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Debit Cards
Usually a convenient option as most people will have a debit card tucked in their wallet or purse. Debit card transactions are quick and secure, and it’s easy to track their details through your bank. However, not everyone may be comfortable sharing card details over the internet, so there are alternatives.
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E-wallets
There are a lot of third-party payment platforms that can be used to fund a betting site. Ewallets are wonderfully functional and easy to use. Because they will have already been linked to a payment source such as a debit card, when you give eWallet details to the bookmaker, you won’t send any of your banking details over.
Popular e-wallets include Skrill, Neteller, and PayPal. In addition, some betting sites accept Apple Pay. Note that e-wallet payments are usually excluded from welcome bonus offers.
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Other Payment Options
Other payment options for betting sites are bank transfers and cheques. Some, such as Ladbrokes, have club cards that can be used in a High Street machine to fund an online account. There should be no charge by UK betting sites for a deposit. Most will not charge for withdrawals either but do your due diligence first.
FAQs
Is it safe to bet online?
Yes. Always check that an operator is licenced and regulated by the UK Gambling Commission. That’s the first important thing - as long as you keep your account credentials safe and secure and your bankroll management tuned up, it’s safe to bet online.
What betting sites give you a free bet?
All the leading established online betting sites and new betting sites listed on this page offer some form of a free bet. Most of the welcome bonus offers at gambling sites will offer free bets. Then check out the bonuses for existing customers for further options.
Which online betting site gives the best odds?
Not one bookmaker will give you the best odds out of every betting site whenever you place a wager. You will find some, such as Bet365 and 888sport, that do perform consistently well in odds comparisons. Having an account at more than one betting site will help you fish around for the best odds and always look for any enhanced odds.
What is GamStop?
GamStop is a self-exclusion scheme allowing you to step away from sports betting if desired.
At the bottom of the main page at any leading UK betting sites, you should see a GamStop logo or, if not, check out the help pages.
