Betting offers refer to the various types of promotions, bonuses, and free bets that bookmakers offer to their customers. These offers are designed to entice new customers to sign up and existing customers to continue betting on their platform. Betting offers come in many forms, such as welcome bonuses, enhanced odds, cashback offers, free bets and more.
In this guide, we will explore the world of betting offers for UK punters and why they are so important in sports betting. We’ll cover the top bonus sites, the different types of betting offers, how to take advantage of them, and some important information to keep in mind when choosing a betting offer.
Latest Betting Promotions
Best Betting Sites Sign-Up Offers
Get £10 in Free Bets
New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply.
Betting sites employ various strategies to attract new customers, and one of the most popular techniques is the use of welcome offers. These promotions are designed to provide additional value to new bettors on the platform by offering rewards for signing up and placing bets.
Let’s take a closer look at the best betting offers for new customers:
Bet365 Free Bet: Bet £10 Get £30
Bet365 is one of the most popular bookmakers in the UK, offering a wide range of sports and events to bet on. Their welcome offer is a generous one, providing new customers with up to £30 free bets when they make their first £10 deposit.
Betfred Free Bet: Bet £10 Get £30
Betfred is a well-known bookie that truly excels in terms of sports betting promotions, particularly with its longstanding offers that consistently provide punters with exceptional value. Their welcome offer is a bet £10, get £30 in free bets.
Betzone Free Bet: Up To £60 in Free Sports Bets
Betzone is a reputable bookmaker offering a simple and straightforward betting platform. They provide an outstanding betting app and their welcome offer provides new customers with up to £60 free bet.
888sport Free Bet: Bet £10 Get £30
With over 15 years of experience in the industry, 888sport has established itself as a trusted and reliable brand. Their welcome offer provides new customers with £30 in free bets when they make their first bet of at least £10.
10bet Welcome Bonus: 50% up to £50
10bet is a popular bookmaker in the UK, offering a variety of sports and events to bet on. Their welcome offer provides new customers with up to £50 in bonus funds when they make their first deposit and use the promo code PLAY10.
BetUK Free Bet: Bet £10 Get £30
BetUK, which is part of the LeoVegas family, offers a wide range of sports betting markets, making it an excellent choice for punters seeking diverse betting opportunities.
The BetUK welcome bonus is an enticing promotion that’s worth taking advantage of. By joining the site and placing a qualifying bet, you’ll unlock £30 in free bets
Betway Free Bet: Get £10 in Free Bets
Betway is a reputable online betting provider that offers a strong set of features for UK punters. It is a top choice for those who value best odds guarantees on horse racing, live streaming, and other in-play betting features.
Their welcome offer provides new customers with up to £10 in free bets when they make their first deposit.
BoyleSports Free Bet: Bet £10 Get £10 + £10 Casino Bonus
Established in 1989, BoyleSports has established a dominant presence in the UK and Irish betting markets. With over 300 shops, they are currently the largest independent bookmaker in Ireland.
Their welcome offer is up to £10 in free bets + £10 casino bonus when new customers make their first bet of at least £10.
Coral Free Bet: Bet £5 Get £20
Coral has established itself as a trusted and reliable bookmaker covering a wide range of sports, including niche markets like eSports and novelty markets.
Their welcome offer is a bet £5, get £20 in free bets when new customers make their first bet of at least £5.
Unibet Welcome Bonus: A £40 Money Back + £10 Casino Bonus
Unibet is a top choice for punters looking for a great betting experience. Their platform and mobile app are both visually appealing and easy to navigate, while their sportsbook offers competitive odds across a wide range of sports.
Their welcome offer provides new customers with up to £40 if the first bet on the account loses + £10 Casino Bonus.
Ladbrokes Free Bet: Bet £5 Get £20
Ladbrokes is another well-known bookmaker in the UK with a long history in the industry. Their sports betting platform is exceptional, offering a wide range of markets for punters to choose from.
Their welcome offer is a £20 free bet when new customers make their first bet of at least £5.
Types of Betting Bonuses for New Customers
Now that you know what the best betting offers are, it’s time to delve deeper into the world of welcome bonuses.
In this section, we’re going to explain the different types of welcome bonuses offered by sports betting sites. From free bets to deposit matches and everything in between, we’ll walk you through each type of sign up bonus.
Free bet offers are probably the most common type of welcome bonus. They allow you to place a bet without risking your own money. If your bet wins, you get to keep the winnings but not the stake.
With this type of bonus, the bookmaker will match your first deposit with bonus funds. For example, if you deposit £50 and the bookmaker offers a 100% match bonus, you will receive an additional £50 in bonus funds. These bonuses often come with terms and conditions such as minimum odds requirements and wagering requirements.
This type of bonus offers you better odds than the standard market odds on a specific event. For example, instead of the standard odds of 2/1 on a football match, you might be offered odds of 5/1 for a specific outcome.
This type of bonus allows you to place a bet without risking your own money. If your bet loses, your stake will be returned to you as a free bet. If your bet wins, you get to keep the winnings but not the stake.
With this type of bonus, the bookmaker will match your first bet with a free bet of equal value. For example, if you place a £10 bet, you will receive a £10 free bet to use on another event.
Best Sign Up Offers Compared
|Welcome Bonus 🎁
|Min Odds 🔢
|Min Deposit 💰
|Bet £10 Get £30
|Bet £10 Get £30
|Bet £5 Get £20
|Bet £10 Get £30
|50% up to £50
|Up To £20 Backup Bet
|Bet £10 Get £30 In Free Bets + A £10 Casino Bonus
|Up To £60 in Free Sports Bets & Up to 50 Free Casino Spins
|Bet £10 Get £10 + £10 Casino Bonus
|Bet £5 Get £20
|£40 Money Back + £10 Casino Bonus
|£10 in Free Bets
|Bet £10 Get £30
How to Claim a Welcome Offer?
Claiming a welcome offer from a betting site is typically a straightforward process. Here are the general steps you need to follow:
- Choose a betting site: Check our recommended bookies from the list above and look for a bookmaker that offers a welcome offer that suits your needs.
- Create an account: Once you’ve chosen a betting site, click on the “sign up” or “join” button and complete the registration form. Typically, you’ll be asked for personal information like your name, address, and email address.
- Verify your account: Some betting sites may require you to verify your account by providing additional documentation such as a copy of your passport or driver’s license.
- Make a deposit: To claim the welcome offer, you’ll typically need to make a qualifying deposit. Check the terms and conditions of the offer to find out what the minimum deposit amount is and whether there are any payment method restrictions.
- Claim the offer: Once you’ve made a qualifying deposit, you should receive the welcome offer automatically. In some cases, you may need to enter a promo code in order to claim it.
- Use the bonus: Once you’ve received the bonus, you can start using it to place bets on the site. Make sure to check the terms and conditions of the offer to find out what restrictions there are on using the bonus (e.g. minimum odds requirements).
Betting Offers for Existing Customers
While sign-up betting bonuses are a great way for betting sites to attract new customers, what about the ones who have already signed up?
Existing customer offers are designed to incentivize customers to continue using the betting site and to reward them for their loyalty. Here are several types of popular betting offers for existing customers:
Free Bets for Existing Customers
The free bets are often awarded to customers who have met certain conditions, such as placing a certain number of bets or betting on a specific event.
Reload bonuses are bonuses that are awarded when a customer makes a new deposit. These are often a percentage of the deposit amount and are designed to encourage customers to continue depositing and betting.
Same as for new customers, enhanced odds promotions increase the odds of a specific event or market, making it more attractive to customers. These are often offered at high-profile sporting events to encourage customers to place bets.
Cashback offers provide customers with a percentage of their losses back as a bonus. These are designed to soften the blow of losing bets and to encourage customers to continue using the site.
This promotion offers the chance to win big prizes without any need to deposit or place a bet. Free-to-play games are typically easy to understand, there’s no need to be an expert in the sport or to spend hours analysing statistics to have a chance of winning. If you’re looking for a fantastic free-to-play game, check out the Coral rewards grabber.
Some betting sites have loyalty programs that reward customers for their continued use of the site. These programs often offer points for bets placed or deposits made, which can then be exchanged for bonuses, free bets, or other rewards.
Betting Offers Terms and Conditions
It’s important to check out the terms and conditions of any betting offer before claiming it. Here are some key things to look out for:
- Minimum deposit: Check the minimum deposit required to claim the offer. Some offers may require a higher deposit than others, so be sure to check the T&C.
- Wagering requirements: Many offers come with wagering requirements, which means you’ll need to bet a certain amount before you can withdraw any winnings from the bonus. Make sure you understand the wagering requirements and how long you have to meet them.
- Expiry date: Most offers will have an expiry date, so make sure you claim and use the offer before it expires. Some offers may also have time restrictions (e.g. only available for a limited time each day).
- Qualifying bets: Some offers may only apply to certain types of bets (e.g. accumulator bets). Make sure you understand the qualifying criteria for the offer.
- Payment methods: Some betting offers may only be available when using specific payment methods, such as PayPal, credit cards, etc.
- Maximum stake or payout: Some betting offers may have a maximum stake or payout, so make sure you understand what these limits are.
There are several factors to consider, such as the type of bonus, the terms and conditions (wagering requirements, minimum odds, and restrictions on eligible markets or payment methods), and the reputation of the bookmaker.
Most betting offers can be used on a wide range of sports and markets, some betting offers might exclude certain markets or bet types so make sure to check the terms and conditions before claiming the bonus.
No, you can’t claim multiple sign-up offers from the same bookmaker. Bookies monitor accounts that are registered from the same address or share the same IP address.
However, you are free to register with multiple bookmakers and claim their welcome offer.
If you receive a free bet bonus from a bookmaker, you will generally have a limited period to use it, typically between 7 and 30 days. However, it’s important to check the terms and conditions to ensure that you understand the specific requirements and expiry date.
Check our recommended betting sites with free bets above. Once you've chosen a site, simply select the free bet promotion, sign up, and follow the steps to claim your free bet. Don't forget to read the terms and conditions carefully before placing your bet and remember to gamble responsibly.
About the author:
With my journalism and editing background, I am able to research and provide readers with accurate and up-to-date information about online sports betting in the UK.