Best Live Betting Sites: Top In-Play Bookmakers in 2023

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Live betting sites

Welcome to our guide on the best live betting sites in the UK! Live betting (or in-play) is a thrilling way to engage with sports events as they unfold, allowing bets to be placed after the game has started. It’s become a favourite among bettors for its dynamic and interactive approach to the betting experience.

Whether you’re into football, tennis, cricket, or more, there’s a variety of sports available to suit every type of bettor. Dive in and leverage your sports knowledge with live betting! Our experts at Betbysport provide unique opportunities for more strategic and informed wagers, ensuring every sports event is packed with excitement. Join us as we explore the features, benefits, and the top sites in the UK for an unbeatable in-play betting experience!

Best In-Play Betting Sites
Bet £10 Get £30 in Free Bets
New customers offer at Bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply | Please gamble responsibly.

Get £10 in Free Bets


New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. Bet The Responsible Way. Full Terms apply.

Bet £10 Get £30 In Free Bets + A £10 Casino Bonus
Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game Full T&Cs apply
Bet £10 Get £30 in Free Bets
New customer only. Opt-in & deposit req. 7 days to deposit and stake £10 minimum bet at odds of 1/2 (1.5) or greater to qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry. T&C’s Apply.
Bet £10 Get £30
New 18+ UK Customers only. Register at or the Betfred App and deposit £10. Place your first bet of £10 at odds of evens or greater on any sports market within 7 days of registering. Receive £30 in Free Bets within 10 hours of your qualifying bet settling.
50% up to £50 welcome bonus
New bettors get 50% of deposit up to £50; Code: PLAY10; 1x per household; Min deposit £15 (no Skrill/Neteller); Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; valid 60 days; Min odds 4/5 singles, 2/5 per acca leg; Some bet types excluded; See full terms; 18+.
Bet £5 Get £20 Free Bet on Any Sport
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min £/€5 bet within 14 days of account reg at min odds 1/2 to get 1x £/€20 free bet. Free bet available to use on selected sportsbook markets only. Free bet valid for 7 days, stake not returned.
Get Up To £20 Backup Bet
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply
A £40 Money Back + £10 Casino Bonus
18+ New customers only. Min deposit £10. Money back as casino bonus. Bonus expires after 30 days. Wagering requirements apply - 50x. Further T&C's Apply.
Bet £10 Get £10 + £10 Casino Bonus
New UK customers (Excluding NI) mobile only. £20 in FREE Bets as £10 in sports bets & a £10 casino bonus. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply.
Bet £5 Get £20 in Free Bets
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets are available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Bet £10 Get £30 in Free Bets


New online customers only, min £10 stake, win only, min odds 1/2. free bets paid as 2 X£15, 30 day expiry. free bet/payment methods/player/country restrictions apply. Please gamble responsibly.

What is Live Betting?

Ever found yourself engrossed in a game, noticing an incredible betting opportunity, or simply remembering you forgot to place a bet? Well, this is where live betting comes into play! Also known as in-play betting, it’s like the fairy godmother of sports betting, allowing you to place wagers even after the game has kicked off.

Live betting isn’t some secret trick hidden up the sleeves of betting operators. In fact, it’s quite the opposite! Most betting sites have dedicated sections showcasing all the games and matches happening at that very moment, inviting you to join in the action and make your predictions as the game unfolds.

With live betting, you can witness the dynamics of the game, adjust your bets according to the ongoing action, and make informed decisions based on the performance of the teams or players. It’s like being part of the game, experiencing all the ups and downs, and seizing the opportunities as they arise.

It adds a whole new level of excitement to the betting experience, allowing you to interact with the game in real-time, making quick decisions, and potentially reaping the rewards of your sports knowledge and intuition. So, next time you see a game turning and spot a golden opportunity, remember, with live betting, it’s never too late to place that bet and be part of the thrilling action!

How does In-Play Betting Work?

In-play betting might seem a bit daunting at first, but it’s actually quite straightforward! Most betting sites have a dedicated ‘Live’ or ‘In-Play’ section. Here, you’ll find a list of ongoing games and matches across various sports that you can bet on.

10bet live betting

10bet live betting

Once you’ve spotted a game you’re interested in, simply click on it to view the available betting markets. These can include next goal scorer, next team to score, final score, and many more, all changing dynamically as the game progresses. Keep an eye on the changing odds; they can be your cue to making informed bets based on the unfolding action.

Placing a live bet is as easy as selecting the market, choosing your stake, and confirming your wager. Just remember, the odds can change rapidly, reflecting the ebb and flow of the game, so it’s crucial to stay alert and make timely decisions.

In-play betting is about quick thinking, sharp instincts, and a bit of sports wisdom, making every game a thrilling journey of opportunities waiting to be seized!

Best Live Betting Sites

Let’s dive into the action and explore the best in-play betting sites available in the UK! Whether you’re after a wide range of sports, innovative features, or user-friendly platforms, we’ve got you covered.

Each bookie has its unique strengths, so read on to find the one that suits your betting style the best and enhances your live betting experience.



Betzone stands out with its intuitive and easily navigable live betting section. With a plethora of sports and dynamic markets, the bookie suits for those who love to bet in real-time. Betzone also offers live streaming services, allowing punters to watch the action unfold as they place their bets, adding another layer to the thrilling in-play experience.



10Bet is renowned for the vast array of sports and markets it covers in the live betting arena. The bookmaker offers real-time stats and changing odds, helping bettors make informed decisions. Its seamless interface and the quick bet placement process make in-play betting a breeze, even for beginners.



Bet365 dominates with its extensive live streaming options and in-depth live statistics, aiding punters in making well-informed bets as the action unfolds. The bookie is well-structured, making it easy to find live events and explore various betting markets. The availability of instant cash-out options adds to the convenience, allowing bettors to secure profits or cut losses swiftly.



Betway excels in offering a user-friendly live betting experience with a clear and concise in-play section. The variety of sports and betting markets is impressive, coupled with competitive odds. The addition of live streaming and prompt cash-out options enhances the overall live betting journey, keeping punters engaged and entertained.



888sport impresses with its innovative in-play betting features and diverse range of sports. The platform provides real-time insights and visualisations, helping bettors to gauge the game’s momentum. The live betting section is easily accessible, and the inclusion of early cash-out options adds flexibility, allowing bettors to adapt to the ever-changing game dynamics.

William Hill

William Hill

William Hill, a venerable name in the betting industry, offers a robust live betting section with a plethora of sports and markets. The platform is renowned for its competitive odds and offers unique betting markets in real-time, making it a top choice for experienced punters. The addition of live streaming services brings the excitement directly to the bettors, enhancing the overall experience.



Ladbrokes combines tradition with innovation in its live betting section. It’s easy to find a wide array of sports and diverse betting markets. The platform provides detailed live stats and visual aids, helping punters to make informed bets. The availability of live streaming and quick cash-out options adds to the appeal, making every game more exciting and interactive.



BetUK offers a sleek and user-friendly live betting platform, featuring a variety of sports and betting markets. The platform stands out with its concise live stats and competitive odds, helping bettors to make swift and informed decisions. The easy navigation and the availability of unique betting options make it a go-to choice for those seeking a smooth in-play betting experience.



Betfred brings to the table a seamless live betting experience with a clear focus on user convenience. It offers a range of sports and dynamic betting markets, complemented by live streaming services. The platform’s intuitive design and the availability of quick cash-out options make it a favourite among those who love the thrill of in-play betting.

Discover the Thrill: Top Sports for In-Play Bets

Having explored some of the best live betting sites and understood how in-play betting works, let’s delve deeper into the sports that elevate the live betting experience.

Whether it’s the fast-paced action of football or the strategic gameplay of cricket, live betting offers something for every sports enthusiast.

Here, we’ll explore some of the most popular sports for live betting, offering strategies, recommendations, and insights to help you make the most of your in-play bets.

  • Football – With its global appeal and relentless action, football is arguably the best sport for live betting. In-play bets at football betting sites allow you to leverage shifting momentum and exploit opportunities as they arise, such as betting on the next goal scorer or the number of corners. Recommended markets include ‘Next to Score’, ‘Match Result’, and ‘Over/Under Goals’, providing ample opportunities to strategise and profit from the unfolding action.
  • Tennis – Tennis is another favourite due to its rapid and individual-centric gameplay. Live betting is particularly exciting in tennis, where every point can be a game-changer. Markets like ‘Next Game Winner’, ‘Set Betting’, and ‘Total Points’ are popular, allowing bettors to make predictions based on players’ form and match dynamics.
  • Cricket – Cricket offers a strategic and nuanced game, making it ideal for live betting. Whether it’s a T20 blast or a Test match, in-play betting allows for a variety of wagers, such as predicting the next wicket or the number of runs in an over. Recommended markets include ‘Next Wicket Taker’, ‘Total Runs’, and ‘Match Winner’, offering diverse ways to engage with the game.
  • Basketball – The high-scoring and fast-paced nature of basketball make it a thrilling choice for live betting. With the game’s frequent scoring shifts, punters who bet on basketball can exploit opportunities in markets like ‘Next Team to Score’, ‘Point Spread’, and ‘Total Points’. The constant action provides numerous chances to adjust bets and capitalize on changing game dynamics.
  • Horse Racing – Horse racing offers unique opportunities for live betting. Bettors can place wagers on the ‘Winning Horse’, ‘Place’, or ‘Show’, adjusting their bets as the race unfolds. The rapidly changing odds in live horse racing betting add an extra layer of excitement and strategic depth to the sport.
  • Rugby – Rugby is a great fit for live betting enthusiasts. The physicality and pace of the game offer dynamic betting opportunities on markets like ‘Next Try Scorer’, ‘Match Winner’, and ‘Handicap Betting’. Rugby’s unpredictable nature allows bettors to leverage their knowledge and intuition for a more engaging and rewarding betting experience.
  • Boxing – Boxing is a fantastic addition to the world of live betting. The sport offers dynamic opportunities to make in-play bets on outcomes such as ‘Next Round Winner’, ‘Method of Victory’, and ‘Total Rounds’. The evolving nature of a boxing match allows bettors to assess the fighters’ conditions and strategies, making every punch and dodge an opportunity to adjust your bets and enhance your live betting experience.

Whether you are a fan of the swift action of tennis or the strategic intricacies of cricket, live betting brings a new dimension to sports betting, allowing for real-time engagement and strategic wagering.

By understanding the unique aspects of each sport and exploring the recommended markets, you can enhance your live betting experience and potentially find more lucrative opportunities. Choose your favourite sport, dive into the action, and may your in-play bets bring you thrilling victories!

Essential Considerations for In-Play Betting

Live betting is undoubtedly thrilling, but to make the most out of your in-play betting experience, it’s important to be aware of certain considerations and nuances.

Below are some points to bear in mind as you delve into the exciting world of in-play bets:

  • Availability of Markets: Not all markets that are accessible before the game begins are available for live betting. Some markets may only become available once the game has started, providing unique betting opportunities.
  • Dynamic Odds: Odds in live betting are constantly changing, reflecting the ongoing action and game developments. The evolving game scenario influences the probability of different outcomes, impacting the offered odds in real-time.
  • Bet Delays: There is usually a short delay between placing a bet and its acceptance during live betting. This allows the bookmaker to manage sudden changes in the game that can significantly alter the odds, ensuring fairness and integrity in the betting process.
  • Limited Time: Some betting opportunities may be fleeting, available only for a short window during the game. This is because certain moments or situations in a game are transient, making the associated betting markets time-sensitive.
  • Early Market Closure: Some markets may close early, especially as specific outcomes become increasingly apparent.
  • Live Streaming Restrictions: Access to live streaming of events may be restricted based on geographical location or account status.

Understanding these considerations can help you navigate live betting more effectively, enabling you to make informed and timely decisions. So, embrace the action, stay informed, and may your in-play betting adventures be both thrilling and rewarding!

On-the-Go Excitement: Exploring Live Betting Apps

Live betting apps

Live betting’s thrill doesn’t have to be limited to your desktop. With a plethora of betting apps available, you can experience the excitement and make your in-play bets wherever you are! But what should you look for in a live betting app to ensure a seamless and enjoyable experience? Let’s explore.

  • Ease of Navigation: A user-friendly interface is crucial, allowing you to find games, view odds, and place bets with ease and speed.
  • Variety of Markets: A diverse range of betting markets ensures you have ample opportunities to make your in-play bets, catering to your preferences and betting strategies.
  • Competitive Odds: Look for apps offering competitive odds, maximizing your potential returns and enhancing your overall betting experience.
  • Speed and Responsiveness: Time is of the essence in live betting. An app that’s quick and responsive ensures you don’t miss out on fleeting betting opportunities.
  • Live Streaming Capabilities: Access to live streaming of events enriches your in-play betting experience, allowing you to watch the action unfold in real-time.
  • Regular Updates and Stability: Choose apps that are regularly updated and have a reputation for stability and reliability to avoid any disruptions during your betting sessions.
  • Secure Transactions: Security is paramount. Opt for apps with robust security measures in place to protect your personal information and funds.
  • In-App Support: Having access to support within the app is valuable, ensuring any queries or issues you encounter can be promptly addressed.

Choosing the right live betting app can significantly elevate your in-play betting experience. By focusing on the above considerations, you can enjoy the thrill of live betting with the convenience and flexibility of mobile access.

Smart Play: Strategies for Live Betting Success

Live betting is thrilling, but having a strategy can significantly enhance your chances of success. Here are some strategies and tips to help you make informed and effective in-play bets:

  1. Monitor the Odds: Odds can fluctuate rapidly in live betting. Stay alert to changes and understand the reasons behind them, such as shifts in momentum or key game events.
  2. Observe the Game Intently: Watching the game closely can help you identify patterns and shifts in the balance of power, providing insights that can inform your bets.
  3. Timely Bets: Timing is crucial. Identify the optimal moments to place your bets, such as when the odds are favourable or when you spot a game-changing opportunity.
  4. Leverage In-Game Data: Use real-time stats and data from the ongoing game to make more accurate and informed bets, enhancing your chances of success.
  5. Explore Parlays: Consider combining multiple bets into a parlay. While riskier, it can significantly increase your potential payouts if successful.
  6. Stay Informed: Keeping abreast of game developments, player performances, and other relevant information can help you make more knowledgeable live bets.

Risks to be Mindful of:

  1. Emotional Betting: Avoid making impulsive bets based on emotions or sentiments. Always refer to stats and facts before making decisions.
  2. Fast-Paced Odds: The rapid pace of odds changes in live betting can be overwhelming. Stay focused, and don’t rush your decisions, to avoid unnecessary risks.
  3. Overlooking Game Stats: Neglecting to consider available game stats can lead to uninformed betting decisions. Always check the stats to make rational and well-informed bets.

By employing these strategies and being mindful of the associated risks, you can navigate the fast-paced world of live betting more effectively. So, stay sharp, play smart, and let the live betting adventure begin!

In-Play Betting FAQs

Football, Tennis, Cricket, Basketball, Horse Racing, Rugby, and Boxing are highly recommended for live betting due to their dynamic nature and the variety of betting markets they offer during the game.

Absolutely! Most bookmakers offer mobile apps or mobile-friendly websites that allow you to enjoy live betting on the go. Just ensure you choose apps that are user-friendly, secure, and offer a variety of live betting markets.

Odds in live betting are dynamic and can change rapidly, reflecting the ongoing action and developments in the game. Monitoring the odds and understanding the reasons behind the changes can help in making informed betting decisions.

Many betting sites offer live streaming services, allowing you to watch the game in real-time. However, availability may depend on geographical location, account status, or having placed a bet on the event.

Yes, most betting sites have a dedicated ‘Live’ or ‘In-Play’ section where you can easily find ongoing matches and the associated live betting markets.

The optimal time to place a live bet depends on the game dynamics and the evolving odds. Timing your bets when the odds are favourable or when you spot a game-changing opportunity can enhance your chances of success.

Risks in live betting include making impulsive decisions based on emotions, overlooking game stats, and the overwhelming pace of odds changes. Staying informed, focused, and making rational decisions can help mitigate these risks.

Yes, many live betting platforms allow you to combine multiple in-play bets into a parlay, increasing the potential payout but also the associated risk.

Live betting may have certain restrictions, such as bet delays, early market closures, and limited availability of markets. Being aware of these considerations can help in navigating live betting more effectively.

About the author:

Adam Holland

Adam Holland


With my journalism and editing background, I am able to research and provide readers with accurate and up-to-date information about online sports betting in the UK.