Ladbrokes Review

Ladbrokes Review

Bet £5 Get £20 in Free Bets
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets are available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
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Owned by Entain, Ladbrokes UK offers a fantastic sports betting platform. They are a trusted operator, having been in the industry for many years. Ladbrokes have fantastic football and horse racing markets, bringing some great features to the table, and this Ladbrokes review looks at all of it.

  • Huge market variety in their sportsbook
  • Great for horse racing coverage and live streams
  • Welcome bonus amount is split into smaller free bets
  • Trusted brand
  • Promotions are mostly geared towards horse racing
  • Surprisingly high bookmaker margins on Ladbrokes football matches

Is Ladbrokes Safe? 🔒

Ladbrokes are trusted and safe as they are licensed and regulated by the Gambling Commission. A good range of tools is available for safe gambling, including deposit limits and exclusion options.

Ladbrokes push responsible gambling a lot on their site. Ladbrokes take security seriously and have firewalled data centres and encryption across their pages. They are also ISO 27001:2013 certified, meaning they have been assessed as safe to use by the ISO for data protection.

Ladbrokes Welcome Offer 🎁

Ladbrokes new customer offer

Ladbrokes new customer offer

Ker-ching! That’s the sound that Ladbrokes UK believes their welcome bonus offer makes. New customers getting in on the action with the operator can enjoy a welcome bonus of £20 worth of free bets, credited as 4 x £5 stakes.

It’s a great bonus feature instead of using an entire lump sum of free bet credit in one go.

After registering an account with Ladbrokes, you place a total stake of £5 in the sportsbook. The free bets will immediately be issued, and you can start using them. However, once they land in your account, they will expire after seven days.

For those interested in Ladbrokes online betting, here is how to claim the welcome bonus.

  • Register

This should be a quick process that can be completed within a few minutes. First, navigate to the Ladbrokes website, and you will see the welcome offer pop up or displayed in their banner. If not, click on the Promotions links and look for the Ker-Ching promo. From there, follow the prompts to add your details.

  • Deposit

We explore the available payment options that the operator has later in this Ladbrokes review. But to carry on with claiming the Ladbrokes welcome bonus, you will need to deposit to the account with an eligible payment method such as a debit card. The minimum required deposit is £5.

  • Place a Qualifying Bet

There are excellent low thresholds for the Ladbrokes welcome offer. The qualifying bet only needs a minimum £5 bet and has to be made within 14 days of opening the account. That can be cumulative stakes placed to reach that £5 minimum.

An Acca with odds of at least 1/2 per leg will also qualify towards the offer, so there is a lot of flexibility. The qualifying bet can be made on a sports market. When the qualifying bet/bets have been placed, the free bets will be credited.

  • Using the Free Bets

It’s 4 x £5 free bets that are credited for the bonus. It’s a short but relatively standard seven days you will have to use them. As with any bonus credit, they can’t be redeemed as cash, and the value of the free bet won’t be returned with any winnings. As for using them, you have a free run at the Ladbrokes sportsbook and select the free bets directly from the bet slip.

Ladbrokes Welcome Bonus T&C 📝

This is a solid welcome bonus offer, but there are some T&Cs to adhere to. It’s open to UK & ROI residents aged 18 years or over opening a new account online or mobile. Prepaid Cards, Moneybookers, InstantBank, Paypal, Paysafe, Neteller or Skrill are EXCLUDED from the promotion.

Deposit and place a real money stake of £/€5 at odds of at least 1/2 in the sportsbook for a qualifying bet. The qualifying bet must be made within 14 days of opening the account. After placing the qualifying bet, 4 x £/€5 free bets are credited to the account.

Other Promotions From Ladbrokes

Ladbrokes Promotions

Ladbrokes Promotions

The Promotions page at Ladbrokes is worth a click because there are a lot of different products on there. For example, Ladbrokes horse racing includes Best Odds Guaranteed and Extra Place Races.

Here are some of the long-standing popular promos at Ladbrokes;

2-UP & Win Early payout promo is available on selected Ladbrokes football matches. If the team you have backed opens up a two-goal lead at any point, the bet will be settled as a winner, no matter the game’s final result.

1-2-Free is a free-to-play prediction game that Ladbrokes offer. Correctly predict three correct scores from pre-selected matches in the round, and win £/€100 cash!

Ladbrokes 5-A-Side is a fun promotion which can be used for Europe’s top league action, including the UEFA Champions and Europa League. This is a fantasy football game where a five-a-side formation, players and stats are selected. Then, points are awarded for how that all plays out in real life. The more points, the further up the leaderboard you go.

Odds Boosts are a good part of the Ladbrokes sportsbook experience. Every day you can boost the odds of a bet of your choice. They also have enhanced prices on selected markets to snap up.

Ladbrokes have some unique accumulator tools. Players can Boost an Acca, Insure an Acca, Edit an Acca and track them easily.

Ladbrokes Sports Betting Features

Ladbrokes Sportsbook Features

Specific features can constantly enhance a betting experience that a bookmaker has on their site. The next part of this Ladbrokes review looks at this area.

Ladbrokes In-Play

There is extensive live in-play betting at Ladbrokes. Some of the current action is on the home page, or clicking on the In-Play link at the top will display the entire range. Variety across sports is brilliant, as options for football, tennis, golf, darts, table tennis and many more can be found. Other features integrated into the Ladbrokes live betting are price boosts, Bet Builders, fast markets, great visual stats, and #GetAPrice.

Ladbrokes Cash Out

There are good Cash Out options at Ladbrokes, including full and partial. The management of Cash Out options can be done through ‘My Bets’. From there, select the bet that you wish to settle early and click the Cash Out button if you are happy with the price offered.

Ladbrokes Live Stream

Live streaming is available on sports, and an extensive area is for horse racing. For UK and Irish racing, you need a minimum £1 stake placed on the race you want to watch. For other live streams, you need to have a funded account or have placed a bet in the previous 24 hours. Football, snooker, tennis, basketball and more can be found in the Ladbrokes live streams, which can be watched via their app.

Ladbrokes Bet Builder

The popular Bet Builder tool can be found on many football matches at Ladbrokes. The Builder lets punters combine selections of their choice to get multiple prices. Select from markets such as 1st Half Winner, Both Teams To Score, First Goalscorer, Goals Inside The Box, To Be Shown A Card, and much more.

Ladbrokes Odds 🔢

The odds at Ladbrokes are not always the most competitive. This comes as quite a surprise for a bookmaker with enormous trading power.

An example of this was in the bookmaker margins for Premier League matches. There was a high 6.41% bookmaker margin on Aston Villa v Leeds outright and a 6.39% margin on a big Man Utd v Man City derby match. We would have expected to see much lower than that.

Ladbrokes Sports Coverage

More than 30 different sports can be explored in Ladbrokes online betting. There is no faulting the coverage that they have at all. While the spotlight generally falls on football and horse racing, the sportsbook has plenty of depth.

There’s good American Football coverage, Boxing, Cricket, Darts, Rugby Union, Formula 1 and Rugby League, for example. But major sports are the tip of the Ladbrokes iceberg because you can explore a lot of alternative sports, including Chess, Fishing, Handball and Speedway.

The Ladbrokes sportsbook ticks a lot of boxes. Stepping away from sports betting, their novelty bet variety is exceptional across TV & Specials, Politics and more. E-sports betting options include a lot of outright match betting but lack broad market variety.

Ladbrokes Football ⚽

Ladbrokes football

Ladbrokes football

Football is a staple of the Ladbrokes online betting experience. Many competitions are listed throughout the sportsbook – from the Premier League, Championship, and Championship to all the major and minor European leagues and cups.

Coverage extends worldwide, so you will probably find what you want. But, unfortunately, finding those specific matches is hugely frustrating, as navigation and not having a direct Premier League link aren’t ideal.

An outstanding aspect of the Ladbrokes football section, though, is the features that are integrated. There’s Cash Out, Bet Builder, #GetAPrice, 5-ASide and their 2 Up & You Win Early Payout promo. There’s also a menu link to Football Acca coupons.

Ladbrokes Horse Racing 🏇

Ladbrokes horse racing

Ladbrokes horse racing

Another strong area of the Ladbrokes sportsbook is horse racing betting. It’s possible to build your race card by selecting up to 10 races of the day that you want to focus specifically on.

Ladbrokes horse racing has Bet In Play available, which is not commonly found at other betting sites, plus live streams, including a glimpse at the Pre-Parade. In addition, there’s a great integration of spotlight and form info from the Racing Post, along with ratings.

Ladbrokes Betting Markets

There are some great betting markets that Ladbrokes have available. The variety is brilliant, and they rank among the best in the business in this area. For example, more than 200 pre-match options are regularly available on Premier League matches.

Action from other major European leagues, such as Serie A and Spain’s La Liga, also get up there. Coverage is brilliant, and there are in-play options, including Player X To Score Twice, Match Result & Over/Under, and some rapid 5/10/15 minute markets. Throughout the entire Ladbrokes sportsbook betting, markets have great variety in them.

Ladbrokes App 📱

Ladbrokes App

Ladbrokes App

The Ladbrokes App does the things you want a mobile betting app to do, but it is not one of the best. The Ladbrokes betting app can be downloaded from the Apple App Store or Google Play Store, and you’ll find direct links to the options in the footer of the sportsbook page.

The Ladbrokes betting app gets you the whole experience, even down to their promo games, such as 5-A-Side. Account registration and the welcome bonus can also be completed within the Ladbrokes mobile app.

Visually it looks good, but there were moments when it felt like it was lagging, just wanting live markets to load a little bit quicker and faster confirmation that a bet had been struck. Also, which seems to be a theme with Ladbrokes, the navigation in the app isn’t great. But the positives are that it’s convenient to access to all of their markets, promotions and features.

Ladbrokes Casino 🎰

Ladbrokes Live Casino

Ladbrokes Live Casino

There is a Ladbrokes Casino and Live Casino available. It’s packed with options, and the new players can snap up a welcome bonus offer of up to £50 in bet credits. The Ladbrokes Casino is easy to get around and has some exclusive Ladbrokes slots, such as Luck of the Irish and Big Banker Slot.

There is good variety among the table games, including variations of Roulette and Blackjack. In addition, drops & Wins games are available in Ladbrokes slots, plus Megaways and Jackpots. Plus, there is poker, bingo, Slingo and instant win scratch games.

A unique feature of the Ladbrokes Casino is Game Show World, where you browse around a little online world town, dipping into games including Deal or No Deal, Monopoly Live and Trivia Show.

Ladbrokes Bingo

Ladbrokes bingo

Ladbrokes Bingo

For Ladbrokes UK, the Bingo variety is just out of this world. There are a lot of different rooms to play such as The Attic and the exclusive Cinema Room, each offering other plays and prize pots.

There are promotions for free tickets a week, and the Ladbrokes Bingo hall can be filtered by options like 90 Ball, 80 Ball down to 30 ball games. When they are about to launch something big, such as a new room, you can pre-buy your way into Ladbrokes Bingo events.

Ladbrokes Customer Support 📞

One big miss in terms of Ladbrokes UK customer support is a lack of 24/7 access. That is very surprising for such a big operator. The Ladbrokes support hours are between 8 and 11 pm daily.

A live chat service on the site is the best option for getting quick answers. Unfortunately, that is if you can stumble across the link in the FAQs, as it’s not readily presented. They also have a telephone support line, which we had to dig around in the support pages to find.

One big plus is that their FAQ section is extensive, and it covers all of their products. So if you have a question about a Ladbrokes Football bet or even the Ladbrokes Casino, a little search around will likely get you answers, and there is a convenient search bar tool.

Ladbrokes Deposits and Withdrawals 💳

After a Ladbrokes login, you can visit Banking & Balances and the deposit link. Available payment methods include Debit Cards, Bank Transfer, Apple Pay, PayPal, Skrill, Neteller, Paysafecard and MuchBetter.

The variety is good, and they are a low deposit bookmaker with only a £5 minimum needed for some payment forms. Some, including PayPal, will have a minimum of £10. The processing time for deposit methods is instant, and Ladbrokes charge no fees.

For the welcome bonus, Prepaid Cards, Moneybookers, InstantBank, Paypal, Paysafe, Neteller or Skrill are all excluded from the offer.

Ladbrokes withdrawals have a minimum of £5 for most options available. Maximum withdrawal amounts will significantly vary between payment platforms. The average time for a debit card withdrawal is between 1-3 banking days for processing time. E-wallet withdrawals can be processed within a day.

The Ladbrokes Grid card is another option for players. This is a card that links the online and High Street worlds. With the Grid Card, you can withdraw winnings from your online account via a machine in a shop. Likewise, you can add funds with cash as well.

How to Open an Account at Ladbrokes?

Ladbrokes registration

Ladbrokes registration

Here is a simple guide on how to open an account at Ladbrokes. It’s a quick process – a spare five minutes will easily do the job.

  • Go to the Ladbrokes website, and there is a green ‘Join’ button at the top of the screen. Or, if you are on their landing page for the welcome bonus, you can click from there.
  • There are only three short pages of forms to fill out in the Ladbrokes registration, including creating an account ID and Password.
  • Enter personal details of name and date of birth. The details have to match your picture ID for security and verification.
  • Next, fill out your address, enter a valid mobile number and select your marketing preferences.

How to Place a Bet at Ladbrokes?

After signing up with Ladbrokes and making a deposit to the account, the next step is to get into placing a bet – this is another straightforward process.

The first step in finding a bet is to go to the sport you want – there are options on the top menu or the A-Z sports listing. From the available markets and options, select the one that you want by clicking on the cell that contains the odds. The odds will turn green, and the option will appear on the bet slip.

With the option in the bet slip, enter the stake amount and click Place Bet. If you wish to use a free bet, you can click the box on the slip to add it.


The live chat button is not easily accessible. A good way to get it is to browse the FAQ first and find the link on an answer page. That will get you to a live representative during operational hours.

The Ladbrokes Grid card is a physical card that you can use to make cash withdrawals and deposits to your online account at a machine (or cashier) in a Ladbrokes shop

You can look under Gambling Controls in your account, and there is an option for account closure. Contacting customer support is another option.

As a new customer, register an account and make a minimum £5 deposit with a debit card. They place a minimum £5 stake on sports and receive four £5 free bets back to the account. See above in our Ladbrokes review for full details.

Final Verdict

The sportsbook at Ladbrokes is one of the best around, and they do deliver on their status as one of the big players in the UK. The market and bet variety across sports should easily meet the needs of seasoned and rookie bettors.

The site is packed with fantastic features, and it’s easy to find things like cash out and enhanced odds to build a better experience across many sports. In-play options run fast, and again bet variety is huge.

A disappointing aspect of Ladbrokes online betting was the less-than-stellar odds, particularly for football. A better performance was expected, but Ladbrokes horse racing odds are a bit more competitive.

Overall while the Ladbrokes site looks good with the classic red and white Ladbrokes theme, navigation feels overly complicated. The Ladbrokes app doesn’t rate among the best in the industry either and was a little disappointing.

However, a good welcome bonus offer for new customers, an impressive suite of betting features, and enough market depth still make them an excellent option.

About the author:

Scott McGlynn

Scott McGlynn

Scott is an experienced betting content writer supplying content to major bookmakers and several sports betting and casino betting websites. His passions are horse racing and Scottish football, and he’s a regular attendee at racetracks at home and abroad.

You can find Scott on Twitter and LinkedIn

Ladbrokes Review Details

Bet £5 Get £20 in Free Bets
Trust & Fairness
Bonuses & Promotions
Customer Support
4.3 Overall Rating