Best Football Betting Sites in the UK 2023

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Best Football Betting Sites

Our guide to the best football betting sites checks out the top destinations for online football betting action. With plenty of choice when it comes to football betting, from betting sites to markets, bet types and promotions, there’s a lot to take in.

So read on below to find out which operators made it onto our list of recommended football betting sites.

Best Betting Sites for Football
50% up to £50 welcome bonus
New bettors get 50% of deposit up to £50; Code: PLAY10; 1x per household; Min deposit £15 (no Skrill/Neteller); Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; valid 60 days; Min odds 4/5 singles, 2/5 per acca leg; Some bet types excluded; See full terms; 18+.
50% back as a Free Bets, up to £60
18+ New customers only. GB & ROI customers only. Promo code NEWWELCOME60 must be used. Certain bet types are excluded. 3 qualifying bets of £10 or more required within 3 calendar days of registration. Bets must be placed and settled on the same day as the event. 50% back based on net losses after 3 calendar days or if you reach £120 of net losses before 3 days is up, you will receive your Free Bet the following day. Your Free Bet will expire after 7 days. Free Bet is £1min, capped at £60. Restrictions + T&Cs apply.
Bet £10 Get £30 in Free Bets
New customer only. Opt-in & deposit req. 7 days to deposit and stake £10 minimum bet at odds of 1/2 (1.5) or greater to qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry. T&C’s Apply.
Bet £10 Get £10 + £10 Casino Bonus
New UK customers (Excluding NI) mobile only. £20 in FREE Bets as £10 in sports bets & a £10 casino bonus. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply.
Bet £5 Get £20 Free Bet on Any Sport
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min £/€5 bet within 14 days of account reg at min odds 1/2 to get 1x £/€20 free bet. Free bet available to use on selected sportsbook markets only. Free bet valid for 7 days, stake not returned.
Bet £10 Get £30
New 18+ UK Customers only. Register at or the Betfred App and deposit £10. Place your first bet of £10 at odds of evens or greater on any sports market within 7 days of registering. Receive £30 in Free Bets within 10 hours of your qualifying bet settling.
Bet £10 Get £30 In Free Bets + A £10 Casino Bonus
Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game Full T&Cs apply
Bet £5 Get £20 in Free Bets
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets are available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Get Up To £20 Backup Bet
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply
A £40 Money Back + £10 Casino Bonus
18+ New customers only. Min deposit £10. Money back as casino bonus. Bonus expires after 30 days. Wagering requirements apply - 50x. Further T&C's Apply.

Bet £10 Get £30 in Free Bets


New online customers only, min £10 stake, win only, min odds 1/2. free bets paid as 2 X£15, 30 day expiry. free bet/payment methods/player/country restrictions apply. Please gamble responsibly.

Get £10 in Free Bets


New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. Bet The Responsible Way. Full Terms apply.

Bet £10 Get £30 in Free Bets
New customers offer at Bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply | Please gamble responsibly.

Top Football Betting Sites: A Closer Look

We have provided a list of the best bookmakers in the table above, and in this section, we will give an overview of each one.

BookmakerBest For
BetwayFootball Bet Builders
Bet365Live Football Streams
BetfredFootball Betting Promotions
BolyleSportsFootball Acca Bets
BetUKIn-Play Football Markets
BetzoneFootball Cash Out
William HillIn-play Football Betting
LadbrokesAll-round Football Betting
CoralEnhanced Odds Offers
888SportFootball Betting Markets
UnibetMobile App
10betUnique Football Betting Offers
BwinEnhanced Football Acca

We now take a more comprehensive look at football betting sites. As the table above shows, different bookmakers bring different strengths and weaknesses for customers to consider.



There is quality football betting on offer at Betway. They have a very user-friendly website and app. Their sportsbook is packed with football betting options from domestic and international action. Betway boasts an impressive range of in-play markets and an excellent Bet Builder tool. Betway was founded in 2006, and new customers can collect a free bet bonus as a welcome. However, they aren’t as strong for general football promotions as other sites.



Easily one of the biggest names among football betting sites is bet365. Since its launch at the turn of the century, they have become an industry giant and have continuously delivered impressive football betting coverage. Their long-standing football promotions for existing customers include 0-0 Bore Draw Insurance and 2-Goals Ahead Payout. But the core of their market variety and odds strength sets them apart. Menu navigation could be improved, but it’s one of the best football betting sites.



Betfred is well known for its excellent football betting promotions, such as Pre-Match and In-Play Double Delight/Hat Trick Heaven offers. However, the website design can be a little clunky on a desktop, so downloading the Betfred betting app is advisable – it provides a much better user experience. Strong football betting odds and early prices on football matches are also available at Betfred, making it a popular destination for football betting fans.



Those who like to dabble in Acca bets at the best football betting sites should check out BoyleSports. As one of the largest independent bookies in the business, BoyleSports has great football Acca insurance and boosts available. There is also a welcome bonus offer and a nice in-play set-up in their live match centre. In addition, BoyleSports have plenty of other features like cash out and live streaming. The live betting variety could be more substantial, but BoyleSports delivers a fantastic football betting service overall.



BetUK was launched in 2012 and has built a good reputation in sports and betting markets. There’s some good eSports action and virtual football betting on the site, some of the best around. In-play football odds perhaps don’t rank as strongly as others on this list, but in-depth stats are available for live games, a generous welcome bonus, and a pretty decent betting app that’s free to download.



Bet21 Ltd, the company behind Betzone, has a long history in online gambling. So this is a trusted, established and safe site that anyone looking around UK football betting sites should enjoy. The layout is simple, but that should appeal to beginners, while Betzone regularly does well in football odds comparisons with others on this list. Live betting markets for football matches are good, but a definite area for improvement is the Betzone welcome bonus, which is overly complicated.

William Hill

William Hill

A staple of the UK betting scene. If you’ve never visited football betting sites, one of the first names that would come to mind is probably William Hill. The market coverage for football is superb, and they present a lot of alternative markets like Run of Play and Match Combos. William Hill is also one of the top destinations for enhanced football betting offers. With cash-out, live football betting and streaming, an excellent app and features like the Pick 6 Game and Acca Freedom (Boost or Insure), William Hill is one of the most recommended destinations among UK football betting sites.



Right up there with William Hill in terms of history and familiarity in the UK betting landscape is Ladbrokes. They don’t quite knock promotions out of the park in the same way as some of the others on this list do, but they have a simple, user-friendly betting platform and mobile betting app. Ladbrokes have many Acca boosts for football matches, and among the football betting sites here, it is one of the easiest to build Accas on. The number of pre-match markets available in Ladbrokes football betting, even from the lower leagues like League One and the Scottish Championship, is brilliant.



Sticking with the theme of highly-recognisable and reputable UK betting sites, we turn to Coral. Their site is the same, easy, user-friendly one that Ladbrokes have because they are part of the same group. There are a lot of similarities between the two, including huge football market variety, solid odds and features. Coral has historically been one of the best for live sports streams and in-play football betting. Plus, there is an excellent welcome bonus that new customers can collect.



There is fantastic football betting to be had at 888sport. The 888sport mobile betting app is one of the best around for in-play football betting. It’s straightforward to use, markets load quickly, and there’s a superb variety of things like rapid bets, totals and player markets in play, plus a Bet Builder function. 888sport is very good for odds and has extra features like their Acca Club that rewards players with a free bet, popular free-to-play games and their famous 4/1+ Winner promo. All the features that you would expect to find at any of the leading UK football betting sites are all there at 888sport.



Unibet has always been strong in design, layout and user-friendliness. They rank very strongly still in this area, and their football betting app is hard to beat. Everything about Unibet looks good and is easy to use. Markets are laid out well, navigation is a breeze, and there are strong odds with comparable bookie margins on main football markets to back it all up. In-play football betting is backed by a wide range of markets and live streams, and although their promotions generally don’t number many, Unibet is a secure and trustworthy betting site.



Founded in 2003, 10bet has gone from strength to strength. Users will immediately see the staggering amount of football betting promotions on their site. Unfortunately, some are tricky to complete, which is a slight letdown. But on the main betting business side, 10bet is highly competitive with odds and has a superb range of markets to enjoy. So if you’re looking for the latest Both Teams To Score or Over/Under options and even Any Team To Come From Behind And Win on everything from the Premier League to the Champions League, 10bet have you covered.



Another massive online entity for online football betting is Bwin. From a company perspective, they have undergone some changes, settling down in their current branding in 2011. However, their football betting variety is enormous and has many markets, including Halftime, Totals, Run of Play and 15 Minutes. In addition, there are convenient links to features like Price Boosts and Enhanced Accas in their football betting options, plus a stack of Virtual Football.

What to Look for in a Football Betting Site?

Online Football Betting Features

Football betting is one of the most popular forms of sports wagering worldwide. It’s the prominent sport visitors to any UK betting site will be met with. It is a massive part of the betting industry, not only due to the cultural aspect that sees football betting thrive but because there are so many competitions and markets to choose from.

But of course, the betting markets and bets you are interested in will depend on your preferences and strategies.

  • Football Betting Competitions – Football betting fans have a range of events and leagues to choose from, including competitions like the FIFA World Cup, UEFA Champions League, and Europa League.In addition, there are domestic leagues like the English Premier League, the Championship, and other top European leagues such as La Liga, Serie A, and the German Bundesliga. While domestic cup competitions like the FA Cup and the EFL Cup also attract significant interest.
  • Football Betting Markets – There are several popular football betting markets that attract punters. The most popular markets include match results, both teams to score, over/under goals, correct score, and first goalscorer. Each market offers unique odds and requires different strategies to win.
  • Football Betting Features – Football betting sites offer a wide range of pre-match and in-play betting options for punters. The pre-match betting options include betting on the game’s outcome, the number of goals, the number of corners, and many more.In-play betting options enable punters to place bets while the game is ongoing, making it possible to react to changing situations and adjust their strategies accordingly. Additonally, many bookmakers allow you to live-stream the action allowing you to place an in-play bet while watching the match unfold.

Football Betting Offers & Promotions

There is an excellent variety of options on football betting sites when it comes to offers and promotions. It’s best to visit the Promotions page of the football betting sites you land on to see what can be picked up. Online bookmakers chop and change their offers, so what’s there one day may be gone the next.

There are ways to target extra value with football betting bonuses, whether it’s some bet insurance or win bonuses.

Here is a look at some of the most common types of football betting offers.

Free Bets

You can get free bet credits into your account in various ways, commonly through the welcome offers at online football betting sites. They are usually presented in a way where you claim a free bet when the first bet on an account has been settled.

Matched Bets

Matched bets are football betting offers that match your first bet or deposit with a bonus amount. For example, a bookmaker might offer you a 100% matched bet up to £30 when you join or make your first deposit.

Enhanced Odds

These offers see enhanced odds on a specific event or outcome, such as Manchester City at 10/1 to beat Liverpool. If the enhancement is a winner, you are paid out the boosted part of the bet as free bets to use.


These football promotions refund your stake or a percentage if your bet loses or meets certain conditions. It could be one of the recommended football betting sites offering cashback of up to £10 if your team scores first in a match but loses.

Accumulator Insurance

These offers protect your accumulator bets that lose by one leg. Popular football betting sites offer accumulator insurance if one leg of a qualifying fold accumulator lets you down by refunding the lost stake.

Win Bonuses

A win bonus is where bookmakers pay you a bonus on top of winnings from a successful Acca. These work on sliding scales – the more selections in the winning Acca, the bigger the bonus payment.

Football Betting Apps

Football Betting Apps

Most football betting sites have mobile apps for iOS and Android. Stick to our list of highly-rated football betting sites, and you will get access to all those live in-play betting markets on the go via an app.

Having an app to hand makes a difference in betting on football. They quickly load from your phone with a tap and can be secured with features like biometric login. As a result, football betting apps tend to be lighter on data usage than mobile websites.

That could be a key factor for punters. Plus, they are designed to be lightweight and functional to improve user-friendliness on mobile devices. So they are purpose-built platforms to give you the quickest possible access to betting, which is crucial for live football wagers.

In our opinion, if a football betting app is available to download, it’s worth doing. Everything you can do on a main website can be done via the app, from placing bets, watching live streams where available, collecting promotions, making payments and contacting customer support.

Two of the best apps from the football betting sites listed on this page are Unibet and bet365. Unibet has long been a leader in innovation and design on their platforms, and it’s a straightforward app to use. Because bet365 is one of the best football betting sites available due to its odds and market variety, having access to all that plus features like live-streaming on the go is great.

To discover even more great football betting apps we’ve covered the best betting apps available for UK punters.

Football Betting Markets & Types of Bets

The most common approach many punters will take at football betting sites is gravitating towards the match outright. However, it’s a sensible market to explore, and it can easily be backed up by researching stats and looking at football betting tips.

But there are some great alternative betting markets to enjoy also. In this next section, we examine some popular alternative football markets and bet options.

Match Result

As mentioned, it’s the most popular type of football bet. It’s predicting which team will win the match or if it will end in a draw. The odds for this market will largely (but not exclusively) hinge on the strength and form of each team.

Draw No Bet

A good aside to the outright market, which takes the draw off the table. Back a team in a Draw No Bet selection, and if your selection wins, you get a payout (less than the odds on the match result) but would receive a stake refund if the result is a draw.

Goalscorer Markets

First, Last and Anytime Goalscorers are the big pre-match selections for goalscorer markets at football betting sites. In-play, it’s the Next Goalscorer market. These are tough, unpredictable wagers, but the odds have considerable appeal.


Players can play straight or Asian handicap markets at football betting sites. Either way, the principle is the same in that you back a team to overcome a virtual goal disadvantage (like a -1.5 handicap) or back the weaker team to defend a handicap (like a +1.5 handicap)


There are many options for totals at football betting sites. It ranges from the number of goals in a fixture in the Over/Under market to the number of yellow cards and total corners.

Both Teams To Score

A popular football betting option, particularly for accumulator bets. It’s a simple pick of whether both teams in a match will score or not, regardless of the result.
Accas – This is where a play for big cumulative odds can be made. Punters combine at least four selections (like four match result picks) into one bet. All selections have to win for the Acca to be successful.

Bet Builder

A same-game Acca is called a Bet Builder, a newer type of bet to be found at football betting sites. Punters select from markets like Totals, Player Markets, BTTS and Match Results to form a bet.

These are just some football betting markets you can find at most online bookmakers. You can explore and try out many more options and variations. As with any of the markets you look at on football betting sites, it can be fun and exciting but also challenging and risky. So get that research and analysis of stats locked down before placing your bets.


Find reputable football betting sites. First, you must create an account and deposit money to start betting. Then, you can browse the available options and choose the ones that interest you. Next, you will see the odds for each option, which indicate how much you can win if your bet is correct.

Yes, many safety measures like firewalls and encryption are in place on the highly-reputable sites we have listed on this page. However, stick to operators licensed and regulated by the Gambling Commission.

Football betting is personal. Match Result bets are the simplest and most common form of football betting as it involves a stake on the outcome of a single match, such as a win, loss, or draw.

A Bet Builder feature where you can make multiple selections from a single game. You can compile selections from preset markets like Match Result, Anytime Goalscorer, Player Shots, Total Corners and more.


Exactly which the best football betting sites are will be down to personal preference. It could be anything from how a site looks, how quickly a mobile app performs, the result of odds comparisons on football markets and betting promotions.
All punters will have their idea of which are the best site, but check out the list of best football betting sites above and test them if you want to get started.

Look for features like cash out, live streaming, extensive in-play coverage and a range of long-standing promotions.

About the author:

  • Scott McGlynn

Scott McGlynn

Scott is an experienced betting content writer supplying content to major bookmakers and several sports betting and casino betting websites. His passions are horse racing and Scottish football, and he’s a regular attendee at racetracks at home and abroad.

You can find Scott on Twitter and LinkedIn