New Betting Sites UK: Top New Online Bookmakers 2023

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New Betting Sites UK

Welcome to our comprehensive guide to the best new betting sites in the UK. This page is your one-stop resource for finding the latest and most user-friendly new online bookmakers.

We’ve done the hard work for you, researching and testing the new players in the market. Why? Because we understand that finding the right betting site can be overwhelming with so many options available. Our goal is to arm you with the knowledge you need to make informed decisions, highlighting the positives and drawing attention to areas that need improvement.

So, if you’re ready to dive into the world of online betting, read on for our top picks and insights. Remember, your best bet is an informed one!

50% up to £50 welcome bonus
5.0
New bettors get 50% of deposit up to £50; Code: PLAY10; 1x per household; Min deposit £15 (no Skrill/Neteller); Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; valid 60 days; Min odds 4/5 singles, 2/5 per acca leg; Some bet types excluded; See full terms; 18+.
50% back as a Free Bets, up to £60
5.0
18+ New customers only. GB & ROI customers only. Promo code NEWWELCOME60 must be used. Certain bet types are excluded. 3 qualifying bets of £10 or more required within 3 calendar days of registration. Bets must be placed and settled on the same day as the event. 50% back based on net losses after 3 calendar days or if you reach £120 of net losses before 3 days is up, you will receive your Free Bet the following day. Your Free Bet will expire after 7 days. Free Bet is £1min, capped at £60. Restrictions + T&Cs apply.
Bet £10 Get £30 in Free Bets
4.8
New customer only. Opt-in & deposit req. 7 days to deposit and stake £10 minimum bet at odds of 1/2 (1.5) or greater to qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry. T&C’s Apply.
Bet £5 Get £20 Free Bet on Any Sport
4.5
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min £/€5 bet within 14 days of account reg at min odds 1/2 to get 1x £/€20 free bet. Free bet available to use on selected sportsbook markets only. Free bet valid for 7 days, stake not returned.
Bet £10 Get £30
4.5
New 18+ UK Customers only. Register at Betfred.com or the Betfred App and deposit £10. Place your first bet of £10 at odds of evens or greater on any sports market within 7 days of registering. Receive £30 in Free Bets within 10 hours of your qualifying bet settling.

How We Rank New UK Bookmakers?

In the world of online betting, several factors can make or break your experience. To help you navigate this landscape, we have meticulously ranked the new betting sites based on the following key factors:

  • Markets, Betting Types, and Odds: The variety of markets and betting types available is crucial for a fulfilling betting experience. We check the range of sports and events you can bet on, as well as the odds offered. Competitive odds can greatly impact your potential returns.
  • Promotions and Bonuses: Generous promotions and unique sports betting bonuses can add significant value to your betting experience. We assess the variety and fairness of the promotions offered, including welcome bonuses and loyalty programmes.
  • Payment Options: The availability of diverse payment methods for deposits and withdrawals is essential for a smooth betting experience. We examine the options available, including credit/debit cards, e-wallets, and bank transfers, and their associated fees and processing times.
  • Customer Support: Efficient customer support can make a significant difference when you encounter issues or have questions. We evaluate the availability and responsiveness of the support team via different channels such as live chat, email, and phone.
  • User Experience: A user-friendly interface is crucial for an enjoyable online betting experience. We assess the ease of navigation, mobile compatibility, and overall design of the website or app.
  • Safety and Security: Ensuring the safety and security of your personal and financial information is paramount. We check for trusted site security software, legal licenses, and industry reputation to ensure a secure betting environment.

While these are some of the most important factors we consider, there are other aspects like the coverage of leagues/competitions, fast withdrawals/payouts, system compatibility, and the simplicity of the sign-up process that also contribute to our overall assessment. Ultimately, our goal is to provide you with a holistic view of each betting site to help you make an informed decision.

Top New Betting Sites in the UK

The online betting landscape is constantly evolving, with new players emerging and offering innovative features to attract users. Here is a list of some new betting sites that have caught our attention:

RhinoBet

RhinoBet

Established in 2021, RhinoBet is a newcomer that has quickly gained traction for its competitive odds and unique promotions. Licensed by the UK Gambling Commission, it offers a variety of sports markets and a generous welcome bonus. Key features include cash out and live betting. Their coverage includes popular leagues and tournaments across various sports. They offer a user-friendly mobile app and accept popular deposit methods like Visa, Mastercard, and PayPal. A highlight of RhinoBet is their customer-friendly approach, although they could improve by adding more niche sports to their offering.

Betzone

Betzone

Betzone stands out for its wide range of betting markets and innovative features. Operated by Playbook Gaming Limited, it is licensed by the UK Gambling Commission and offers an attractive welcome bonus. Features include in-play betting and a mobile app. They provide comprehensive coverage of sports, leagues, and tournaments, catering to both mainstream and niche interests. One area for improvement could be the payment methods as they accept only Visa, Mastercard, and Maestro.

Betgoodwin

Betgoodwin

Launched in 2021, Betgoodwin is operated by Goodwin Racing Limited and is licensed by the UK Gambling Commission. They offer a range of promotions, including a noteworthy welcome bonus. Key features include enhanced odds and a vast selection of live betting markets. Their sports coverage is extensive, encompassing popular leagues and tournaments worldwide. The mobile web experience is intuitive, and they accept popular payment methods like Visa, Mastercard, and ecoPayz. A highlight of Betgoodwin is their competitive odds, although they could improve by offering live streaming services.

SBK

SBK

SBK is a mobile-focused betting platform operated by Smarkets Ltd. Established in 2019, it is licensed by the UK Gambling Commission and offers a risk-free welcome offer. Unique features include a social betting community and customisable bets. They provide comprehensive coverage of a wide range of sports and leagues. The app is available on both Android and iOS devices, and they accept payment methods such as Visa, Mastercard, and bank transfer. A highlight of SBK is their social betting feature, although they could improve by offering a desktop version of their platform.

Quinnbet

Quinnbet

Operated by Belbridge Consultancy Ltd, Quinnbet is a UK and Ireland-focused betting site established in 2017. It offers a range of promotions, including daily free bets. Key features include accumulator bonuses and cashback offers. They provide extensive coverage of sports, leagues, and tournaments popular in the UK and Ireland. The mobile experience is user-friendly, and they accept payment methods such as Visa, Mastercard, and Skrill. A highlight of Quinnbet is their daily promotions, although they could improve by expanding their sports coverage to include more international events.

All British Sports

All British Sports

As the name suggests, All British Sports is tailored for the UK audience, established in 2022 and operated by L&L Europe Ltd. It offers a compelling welcome bonus and a range of ongoing promotions. Features include live betting and a comprehensive sportsbook. Coverage is focused on popular UK sports and events, but also includes international leagues and tournaments. The mobile experience is smooth, and popular payment methods such as Visa, Mastercard, Neteller, Skrill, Paysafecard, and Trustly are accepted. A highlight is their dedication to UK sports, but they could improve by offering live streaming options.

BritainBet

BritainBet

Launched in 2020, BritainBet is operated by ProgressPlay Ltd and is licensed by the UK Gambling Commission. It offers a lucrative welcome bonus and a range of promotions. Key features include in-play betting and virtual sports. They provide extensive coverage of various sports, including football, tennis, and basketball. The mobile web experience is seamless, and they accept payment methods like Visa, Mastercard, and PayPal. A highlight of BritainBet is their virtual sports offering, although they could improve by adding a cash-out feature.

Virgin Bet

Virgin Bet

Virgin Bet is part of the renowned Virgin Group and was launched in 2019. It offers a competitive welcome offer and various ongoing promotions. Features include Build-A-Bet and live streaming. They provide comprehensive coverage of a wide range of sports and leagues. The app is available for Android and iOS devices, and they accept payment methods such as Visa, Mastercard, and PayPal. A highlight of Virgin Bet is their live streaming service, although they could improve by offering more niche sports.

Fitzdares

Fitzdares

Established in 2005, Fitzdares is operated by Fitzdares Ltd and is licensed by the UK Gambling Commission. It offers a unique welcome offer and a range of bespoke promotions. Key features include VIP service and private bookmaking. They provide coverage of various sports, including horse racing, football, and tennis. The mobile app is user-friendly, and they accept payment methods like Visa, Mastercard, and bank transfer. A highlight of Fitzdares is their personalised service, although they could improve by offering more payment options.

Kwiff

Kwiff

Launched in 2015, Kwiff is operated by Spryme Ltd and Eaton Gate Gaming Limited and is licensed by the UK Gambling Commission. It offers a unique welcome bonus and a range of innovative promotions. Features include ‘kwiffed’ odds and a social sharing option. They provide extensive coverage of popular sports and leagues. The app is available for Android and iOS devices, and they accept payment methods such as Visa, Mastercard, and Apple Pay. A highlight of Kwiff is their ‘kwiffed’ odds feature, although they could improve by offering a desktop version.

Unlocking Opportunities with New Betting Sites

You might wonder, “Why should I consider new betting sites when there are already so many established brands in the market?” Well, new betting sites often come with an array of perks designed to attract and retain customers. Let’s delve into some of the reasons why you might want to give these newcomers a chance:

  • Bonus Offers: New betting sites often offer attractive welcome bonuses and promotions to entice new users. These bonuses can include free bets, deposit matches, and cashback offers, providing excellent value for new sign-ups.
  • Greater Value and Attractive Odds: To compete with established players, new bookmakers often provide more attractive odds and better value on bets. This means you could potentially win more from the same stake.
  • Payment Methods: New sports betting sites typically offer a wide range of modern payment methods, from traditional bank transfers and card payments to e-wallets and cryptocurrencies. This makes depositing and withdrawing funds more convenient and flexible.
  • Technological Advances: Newcomers in the online betting space often leverage the latest technology to provide a superior user experience. This can include a user-friendly interface, mobile apps, live streaming, and innovative features like cash out and in-play betting.

So, while it’s natural to stick with what you know, venturing out into the world of new betting sites can offer a host of benefits. Not only can you take advantage of generous bonuses and promotions, but you can also enjoy better odds, a wider range of payment options, and the latest technological advances. Remember, competition breeds innovation, and new online bookmakers are often at the forefront of industry advancements.

Established Bookies vs. Newcomers

In the world of online betting, players often find themselves choosing between established bookmakers and new entrants in the market. Established bookies come with a history of trust and reliability, while new bookies often bring innovation and attractive offers to the table.

In this section, we will break down the key differences between established brands and new bookmakers to help you make an informed decision about where to place your bets.

Established BookiesNew Bookies
Trust and Reliability: Built up over many years, often decades, of operation. Customers know what to expect.Attractive Bonuses: Often offer more generous welcome bonuses and promotions to attract new users.
Comprehensive Sports Coverage: Extensive range of sports, leagues, and events from around the world.Innovative Features: Tend to adopt the latest technology and features to provide a superior user experience.
Tried and Tested Features: Proven range of features like in-play betting, cash out, and live streaming.Competitive Odds: May offer better odds and value to compete with established players.
Widespread Customer Base: A large number of active users, which can be reassuring for new customers.Modern Payment Options: Typically offer a wider range of modern payment methods, including e-wallets and cryptocurrencies.
Stable Platforms: Tried and tested platforms that are usually robust and reliable.Customer-Focused Approach: Often have a more customer-focused approach, as they work to build their user base and reputation.

Both established and new betting sites have their own sets of advantages. Established bookies offer a sense of trust and reliability built up over many years, comprehensive sports coverage, tried and tested features, a widespread customer base, and stable platforms.

On the other hand, new bookies often provide more attractive bonuses and promotions, innovative features, competitive odds, a wider range of modern payment options, and a more customer-focused approach.

While it is reassuring to stick with well-known names, new bookies can offer fresh and exciting opportunities for users, often leveraging the latest technology to provide a superior experience.

Ultimately, the best option depends on what you value most as a user – whether it is trust and reliability, generous bonuses, innovative features, or a customer-focused approach.

Getting Started with a New Betting Site

Before diving into the specific steps, it is important to remember that betting should be a fun and enjoyable activity. Be sure to bet responsibly and seek help if you feel it is becoming a problem.

In the sections below, we will provide more detailed information on how to choose a new betting site, claim the welcome bonus, make a deposit, and place a bet. So, if you are new to online betting or looking to try a new site, keep reading for all the information you need to get started.

Now, let’s walk through the steps of getting started with a new betting site, using Fitzdares as our example:

  1. Choose the Betting Site: Do your research and select a new betting site that best suits your needs and preferences. Consider factors such as bonuses, odds, payment options, and customer service.
  2. Sign Up: Visit the bookmaker website and click on the ‘Sign Up’ button, usually located in the top right corner of the page. You will be asked to provide some personal information, such as your name, email, and date of birth.
  3. Verify Your Account: Most betting sites require you to verify your identity by providing a copy of your ID, passport, or utility bill. This is a standard process to prevent fraud and ensure the safety of all users.
  4. Claim the Welcome Bonus: New sports betting sites often offer generous welcome bonuses to attract new customers. Be sure to read the terms and conditions carefully and follow the necessary steps to claim your bonus. For example, you might need to make a deposit and enter a bonus code.
  5. Make a Deposit: Visit the ‘Deposit’ section of the bookmaker website and choose your preferred payment method.
  6. Place a Bet: Navigate to the sports or events you are interested in betting on. Select the odds you wish to bet on, and they will be added to your bet slip. Enter the amount you wish to bet and confirm your bet.
  7. Enjoy the Game: Now that you have placed your bet, you can sit back and enjoy the game. Remember to bet responsibly and have fun!

Ensuring Your Safety: Legal and Security Aspects of New Betting Sites

When choosing a new betting site, it is crucial to ensure that it is legal, licensed, and secure. This will not only protect your personal and financial information but also ensure that you have a fair and enjoyable betting experience.

  • Legal: In the UK, online betting is legal for individuals over the age of 18. However, the betting site must be licensed by the UK Gambling Commission (UKGC) to operate legally in the UK.
  • License: The UKGC is the regulatory body responsible for licensing and regulating online betting sites in the UK. It ensures that operators adhere to strict standards regarding fairness, safety, and responsible gambling. You can check if a betting site is licensed by the UKGC by visiting their website and searching for the operator’s name or license number. Additionally, licensed operators usually display the UKGC logo and their license number at the bottom of their website.
  • Security: A secure betting site will use the latest encryption technology to protect your personal and financial information. Look for a site that uses SSL (Secure Socket Layer) encryption and has a secure URL (https://). Additionally, reputable betting sites will have their security measures clearly outlined in their ‘Privacy Policy’ or ‘Security’ section.

Remember, betting on an unlicensed or insecure site can expose you to fraud and other risks. Always ensure that a betting site is legal, licensed by the UKGC, and uses the latest security measures to protect its users.

What Kind of Betting Offers Can I Expect from A New Betting Site?

New online betting sites often offer a variety of bonuses and offers to attract new customers and stand out in the competitive online betting market. Below is a list of common bonuses and offers you can expect to find at new betting sites:

Welcome Bonuses: These are bonuses offered to new customers when they sign up for an account. They usually come in the form of a matched deposit, where the betting site matches a percentage of your first deposit up to a certain amount. For example, a 100% matched deposit up to £100 would mean that if you deposit £100, you will receive an additional £100 in bonus funds.

Free Bet Offers: These are offers where the betting site gives you a free bet to use. The value of the free bet will vary from site to site and may require you to make a deposit or place a bet to qualify. For example, a ‘Bet £10 Get £30 in Free Bets’ offer would require you to place a £10 bet to receive £30 in free bets.

Risk-Free Bets: These are offers where the betting site refunds your stake if your first bet loses. For example, a ‘£20 Risk-Free Bet’ offer would mean that if your first £20 bet loses, you will receive a £20 refund.

No Deposit Bonuses: These are bonuses that do not require you to make a deposit. They are usually smaller in value and may come with higher wagering requirements. For example, a £10 no deposit bonus would give you £10 in bonus funds without requiring you to make a deposit.

Enhanced Odds: These are offers where the betting site boosts the odds on a specific event or market. For example, a betting site might offer enhanced odds of 10/1 (from 5/1) on a specific football match.

Remember to always read the terms and conditions of any bonus or offer as they may include wagering requirements, minimum odds, and other important details.

Payment Methods at New Online Bookmakers

When choosing a new betting site, one of the important factors to consider is the available banking options. This is because you will need to deposit funds to place bets and withdraw your winnings. Here are some of the most popular deposit methods that users would expect new betting sites to offer:

  • Debit Cards: This is the most common deposit method. Most betting sites accept all major debit cards, including Visa and MasterCard. It is a secure and straightforward way to deposit funds into your betting account.
  • E-Wallets: These are online wallet services like PayPal, Skrill, and Neteller. E-Wallets are a popular choice for online betting as they offer quick and easy transactions without sharing your bank details with the betting site.
  • Prepaid Cards: These are cards that you can top up with cash and use to deposit funds into your betting account. Paysafecard is a popular prepaid card accepted by many betting sites.
  • Bank Transfer: This is a direct transfer of funds from your bank account to your betting account. It is a secure method, but it can take longer than other options.
  • Cryptocurrency: Some new betting sites accept deposits in cryptocurrency, such as Bitcoin. This is a less common option and may not be suitable for all users.

When choosing a banking method, consider the following:

  1. Fees: Some deposit methods may incur fees. Check the terms and conditions of the betting site and the payment provider for any charges.
  2. Timing: Different deposit methods have different processing times. E-Wallets are usually the quickest, while bank transfers can take several days.
  3. Minimum and Maximum Limits: Most betting sites have minimum and maximum deposit limits. Check these before making a deposit.

Payouts

Another important factor to consider when choosing a bookmaker is the payout process. Early payouts and fast payouts are crucial for a good betting experience.

  • Early Payouts: Some UK betting sites offer early payouts on certain markets. This means that your bet could be settled as a winner before the event has finished. For example, a betting site might offer an early payout if the football team you bet on goes two goals ahead.
  • Fast Payouts: This refers to the speed at which a betting site processes withdrawals. Fast payouts are important as you will want to access your winnings as quickly as possible. Check the withdrawal times for your chosen banking method and consider any pending periods or processing times.

Conclusions

Creating this list has been quite an eye-opener for me. I never expected to find so many new betting sites, each with its unique features and offerings. The coverage of sports across these platforms is extensive, catering to almost every user’s desires.

It’s impressive to see how these new entrants in the market are not just mimicking established players but are bringing innovative features, attractive odds, and enticing bonus offers to the table.

While there are areas for improvement, such as faster payout times and more mobile compatibility, it’s clear that these new betting sites are a force to be reckoned with and provide a compelling option for both new and experienced bettors.

Whether you are looking to get better value for your bets, explore new sports markets, or take advantage of cutting-edge technological features, these new bookmakers are worth considering.

FAQs

Let’s address some common questions that often arise when considering new sports betting sites. Whether you’re wondering about the safety of these platforms, the sports they cover, or the bonuses they offer, we’ve got you covered.

Below, you’ll find a collection of frequently asked questions about new betting sites, along with concise and informative answers.

It's hard to pinpoint a single best site as it depends on what you're looking for in a mobile betting experience. However, most new UK betting sites have mobile-friendly websites or apps with features like live betting and streaming.

Yes, many new betting sites can compete with bigger bookmakers by offering unique features, competitive odds, attractive bonuses, and excellent customer service. However, it's always important to do your own research and choose a site that suits your needs.

Most new bookmakers offer welcome bonuses to attract new customers. These can vary from free bets, deposit bonuses, or risk-free bets. However, it's always important to read the terms and conditions carefully.

Some new online betting sites accept deposits in cryptocurrency, such as Bitcoin, but this is not common across all sites. It's important to check the payment options of a betting site before signing up.

Most new bookmakers take security very seriously and use the latest encryption technology to protect your personal and financial information. It's always important to check that a betting site is licensed and regulated by a reputable authority, such as the UK Gambling Commission.

New betting sites often offer competitive odds, generous bonuses, and innovative features that may not be available on established sites. They may also have a wider range of markets and sports available.

Some new bookmakers do offer live streaming, but it is not common across all sites. It's always important to check the features of a betting site before signing up.

When choosing a new betting site, consider the following factors: the range of sports and markets available, the quality of the odds, the welcome bonus and promotions, the quality of the mobile platform, the payment options available, and the level of customer service.

Yes, it is relatively easy to switch from one betting site to another. You will need to create a new account and deposit funds, but this is usually a straightforward process. Remember to take advantage of any welcome bonuses available.

About the author:

Adam Holland

Adam Holland

 

With my journalism and editing background, I am able to research and provide readers with accurate and up-to-date information about online sports betting in the UK.